In the last decade, the world has changed a lot before our eyes, and so has the way we do things. One of the most significant changes is the emergence of digital marketing. Thanks to the rapid spread of technological innovations and the adoption of digital platforms across the globe, companies of all shapes and sizes are turning towards digital marketing certification to strengthen their presence in the marketing world.
It’s no wonder why digital marketing degrees are among the most popular professional certifications today! As more and more people spend time on digital domains and online platforms, companies can no longer ignore the importance of being ‘online’. There are many reasons why the future reach of digital marketing looks bright in India.
As of 2019, the average internet user has at least 7 social media accounts, and nearly 22% of the world’s population is on Facebook. Not only that, 30% of internet users on social networks mention brands while citing important examples in their life.
Social media has given today’s customers freedom like never before – we can now express our opinions, connect, reach brands on social media channels, have a personalized experience, and more. In light of this scenario, as customers become increasingly active in virtual domains, companies that are not making an effort to make their presence known to customers are missing out on a lot of opportunities.
The bottom line is that digital marketing is the truth that you can no longer ignore.
In addition to extending your brand’s reach to the vast majority of the internet audience and beyond, digital marketing promises a much better return on investment than traditional marketing methods.
Who is a digital marketer?
Basically, a digital marketer is a marketer looking to increase brand awareness and lead generation across all digital channels, including the free and paid channels that benefit the business. Digital channels include the company’s official website, blog, social media, search engine rankings, email and display advertising.
Digital marketers perform a number of diverse activities as part of a company’s digital marketing strategy. Some of its core functions include content marketing, social media marketing, email marketing, measuring key performance indicators (KPIs) for each channel, boosting search engine rankings, collaborating with like-minded influencers for influencer/affiliate marketing and improving marketing performance. Among other things.
The role of a digital marketer can be broken down into many smaller but crucial roles such as content marketing specialist, digital marketing manager, digital marketing copywriter, search engine marketing specialist, inbound marketing manager, marketing automation coordinator, social media manager, SEO manager, etc. for example. few.
Benefits of digital marketing certifications
As more companies enter the digital marketing space, the demand for skilled and talented digital marketers who can add value to their business will increase. The best part about digital marketing is that there are no strict prerequisites for entering this field. However, you must possess knowledge of specific digital marketing concepts and also have the necessary digital marketing skills to direct the company’s digital marketing efforts in the right direction.
The best way to get both is to enroll in a digital marketing certification course. Digital Marketing degree programs are explicitly designed with digital marketing concepts in mind. And, of course, they provide the best terrain to break the ice in the field. In addition, you receive hands-on training from instructors while working on real-world industrial projects and assignments.
To help you get a clearer picture of your digital marketing career, here are the top seven benefits of digital marketing degrees.
1. Explore a large range of career options
Perhaps the best aspect of digital marketing is that it is not limited to just one area. Companies in every industry sector can take advantage of digital marketing to expand their business. So, with a digital marketing degree in hand, you can find job opportunities in almost every industry.
From big companies like Twitter, Facebook and Amazon, to startups and small businesses, you can find many job opportunities along this line.
In addition, the profiles for digital marketing jobs are very diverse, so you can choose the one that best suits your interests and skills.
2. Increase your market value
According to the recent report, Marketing Hiring Trends , there is too much growing demand for digital marketing skills. However, the report also notes that while digital marketing professionals are in high demand, there is a huge gap between supply and demand in the field: while the demand for digital marketing talent was 59%, the supply was 19%.
In such a situation, anyone with a digital marketing degree is sure to be highly regarded by companies looking to hire. This makes it very easy to charge high wages!
3. Receiving high-level salaries
Since digital marketing is an emerging field and there is an acute shortage of suitable talent in digital marketing, companies are ready to offer high compensation to deserving candidates. The average salary for a Senior in Digital Marketing varies from Rs. 1.5 – 3.5 LPA, but with experience, it can go up to Rs. 15-20 LPA and more.
Professionals with digital marketing degrees usually have more advanced skills and are therefore in a position to demand higher salaries for offering their skills.
4. Enjoy more flexibility
Another advantage of digital marketing jobs is that most of them have flexible working hours. Since the entire field revolves around the internet and online marketing concepts, the actual location does not matter. Digital marketers can exchange ideas and carry out their duties from anywhere, as long as they have a good internet connection.
This gives you a chance to become more flexible as a digital marketer. You can be do your work anywhere and still be able to do your job efficiently, something which was not possible in that the traditional marketing.
5. Improve your skills and creativity
Digital marketing is an emerging field, which means that it is still developing. When you enroll in the Digital Marketing Certificate Program, you are taught and trained to learn all relevant industry concepts and skills. It puts you in a learning mindset and you become more interested in exploring the things. This provides an excellent opportunity to expand your skill set and acquire new skills.
Upon completion of the Digital Marketing Certificate course, you will have the knowledge, skills, and practical experience needed to help improve a company’s marketing strategies. And as the field grows, you will find many opportunities to show your creativity in various areas of digital marketing.
6. Digital marketing certifications has its own industry standard
With the rapid growth of digital marketing and the increasing demand for digital marketing professionals, companies are realizing the value of digital marketing certifications. In fact, many companies partner with educational institutions to design digital marketing certificate programs and courses for aspirants. By doing so, companies seek to bridge the gap between the demand and supply of digital marketing talent in the industry.
Hence, digital marketing certifications have become a gold standard in the modern industry. So if you have one, you are golden too!
7. It is cost-effective and saves time
From an individual perspective, digital marketing degrees are the best way to gain digital marketing skills in a profitable manner. Since many institutes offer online digital marketing degrees at competitive rates, you can choose the option that best suits your needs. You can learn without spending more money on it!
Online courses gives you a chance to learn things at your own pace and convenience. You can learn from the comfort of your own home, without spending time traveling to colleges/universities to study. Therefore, it is a time-saving option for both students and professionals.
In conclusion, Digital Marketing Certificate is proof of your commitment & dedication to taking initiatives to improve your skills. While looking for work, this works in your favor: companies are more likely to hire candidates with advanced industry degrees than those who don’t (even if they have the same educational qualifications). It goes without saying that a digital marketing degree makes you a competent candidate in the field of digital marketing.
Career opportunities in digital marketing abound; You can choose what you want to become. If you’re interested in delving into the world of digital marketing, check out the upGrad & MICA Advanced Certificate in Digital Marketing and Communications.
You can also check out the IIT Delhi Digital Marketing Certificate. IIT Delhi is one of the best institutes in India and also one of the oldest IIT institutes and always stands out for providing highly relevant industry-relevant courses. Now IIT Delhi has partnered with upGrad for the best online IIT Delhi courses. Because they have varieties of other programs like Machine Learning, Executive Management Program in Strategic Innovation, Digital Marketing, Business Analytics, etc.