How to grow the following social media in 2020: 9 essential steps
How to grow the following social media
- Choose the right social platform
- Analyze your competition
- Complete your profiles (yes, your personal objects as well)
- Be consistent with your brand
- Share great content
- Communicate with industry leaders and influencers
- Use the hashtag
- Use of paid advertisements and spam
- Share with your audience
As someone who grew up with social media almost my entire life, I have found myself over and over again taken it for granted.
I thought of creating my Facebook account and was extremely excited to become a digital friend of my real-life friends.
It sounds silly, but it felt like a great moment.
Ultimately, I ventured to Twitter, Instagram, and LinkedIn, among other things, because I needed to have an account on all of these platforms.
Since I have already grown and started my career in digital marketing, I now understand how impressive social media has become in everything we do as a community and a different life because of it.
There was a time when no one was ever been able to stay in touch with hundreds of billions of people around the world in real-time.
For me, I can remember when I was 13 or 14 years old. I had a group of friends, to whom I met on a game’s Facebook page. While I lived in Connecticut, one lived in California, two lived in Ohio, while two lived in Poland.
It may be difficult to understand that social media has brought us all together and allowed us to have a connection with all of our friends without any barrier.
But these types of connections are not limited to individuals. Brands build these same personal connections with their consumers via social media.
As a brand, you have great opportunities to share interesting news and knowledge about your company, develop an online community of people who are passionate about your brand and interact with consumers on a more human and personal level than ever before.
Although for brands, building this follow-up and communicating with your audience can be difficult if you don’t know how to get started.
This article will teach you the basics of building a social media following, and we will provide the tools and tactics that brands use to win in social networks today.
- Choose the right social platform
First things first, understanding that having a social platform does not mean that you should be on it.
You need to understand what really makes a platform, and who uses it, how people use it, and determine whether it makes sense for your business to have a presence.
Can you say with confidence that your target consumer uses all available social media platforms? The answer is probably not.
However, your brand must be on the platform (s) on which your customers are. Having premium content on Facebook and having a very active presence means nothing if your buyer doesn’t exist either.
To help you make the decision, let’s take a closer look at five of the largest social platforms as of September 2019. FB
It is impossible to ignore that Facebook is still a pioneer in the field of social media. The brand is rapidly approaching 2500000000 active users, which should be no surprise that its top priority is to keep users on the platform for a longer period.
In the last two years, Facebook has launched a series of new services that allow users to do more without leaving for another website, including reviving Facebook groups and live video services, creating a strong advertising platform (more on) later, and adding news publishers.
I know what you’re thinking … “But my company is different and these new services won’t help me. We shouldn’t use Facebook to market ourselves because our fans won’t find our content there.”
Although your target audience may not use Facebook in the work situation, it is likely that they will continue to use the platform personally – and potentially have a mental escape during business hours.
You can still find and impress them in this regard.
For example, Survey Monkey created a great Facebook message about using surveys to create ads, logos, and packaging using puppies (always a triumph in the eyes). It is relevant, noticeable and has an attractive brand offering for consumers.
Some people may suspect that if You Tube is considered a social networking platform. On the surface, I would say there is an advantage to that.
Consider this fact: YouTube is the second largest search engine